We’re boots-on-the-ground, dirt-under-the-fingernails kind of people. Literally.

About MyCrops

MyCrops was founded by team members who grew up on and got our hands dirty on family farms. We witnessed firsthand the challenges—and pleasures—of working in orchards, vineyards, and greenhouses. We founded MyCrops to bring the power of data and technology to farms—large and small, old and new—to help them operate more efficiently and successfully, especially in changing times and circumstances.

Our technology harnesses what we see as the most powerful asset a farm has: the agronomist’s eyes, coupled with his or her expert knowledge of what each plant needs. We’ve taken that and packed it into a precision agriculture intelligence platform that’s strengthening farms, empowering farmers, and driving the future of agriculture.



Asaf Levy

Co-Founder & CEO

Assaf Gavish

Co-Founder & CSO

Advisory Board


Shalom Simhon

Former Israeli Minister of Agriculture


Yoram Kapulnik

Former director of Israel’s national agriculture research institute, Volcani Center

Avinoam Brog

Experienced entrepreneur in the market research industry